Official October 2008 NPD Results
HW Sales
Hardware Unit Sales
Oct-08
PlayStation 2 136K
PlayStation 3 190K
PSP 193K
Xbox 360 371K
Wii 803K
Nintendo DS 491K
Top 10 SW
Publisher Release Date Rank # Units
360 FABLE II MICROSOFT (CORP) Oct-08 1 790K
WII FIT W/ BALANCE BOARD NINTENDO OF AMERICA May-08 2 487K
360 FALLOUT 3 BETHESDA SOFTWORKS Oct-08 3 375K
WII MARIO KART W/ WHEEL NINTENDO OF AMERICA Apr-08 4 290K
WII PLAY W/ REMOTE NINTENDO OF AMERICA Feb-07 5 282K
360 SAINTS ROW 2 THQ (CORP) Oct-08 6 270K
PS3 SOCOM: U.S. NAVY SEALS CONFRONTATION SONY (CORP) Oct-08 7 231K
PS3 LITTLE BIG PLANET SONY (CORP) Oct-08 8 215K
360 NBA 2K9 TAKE 2 INTERACTIVE (CORP) Oct-08 9 202K
360 DEAD SPACE ELECTRONIC ARTS Oct-08 10 193K
Industry Sales
Dollar Sales Oct-07 Oct-08 CHG YTD Oct 07 YTD Oct 08 CHG
Video Games $1.12B $1.31B 18% $10.50B $13.13B 25%
Video Games Hardware $470.47M $494.74M 5% $4.13B $4.72B 14%
Video Games Software $514.60M $696.79M 35% $4.98B $6.76B 36%
Video Game Accessories $130.81M $120.19 -8% $1.40B $1.65B 18%
Originally Posted by Anita Frazier, NPD Analyst:
Idézet
Overall:
"The video games industry grew an impressive 18% year-over-year in the first month of the critical fourth quarter. With 10-months under its belt, the video games industry is still poised to top $22B in annual sales in 2008."
"The sales results are mixed this month, however. The console portion of the market made significant gains at 26% across hardware, software and accessories, while the portable side of the market stalled, declining 14%. Year-to-date the portable segment of the market is still up 7%."
Hardware:
"The greater supply of Wii hardware at retail is evident in the sales figures for the month with the Wii enjoying its best sales month outside of last November and December."
"The price reduction on the Xbox 360 is paying dividends at retail as the platform realized a 7% unit sales increase over September. Keeping in mind that September was a 5-week month while October had four, the sales pace increased 33%."
"The PS3 realized the greatest year-over-year monthly unit sales increase at 57%."
Software:
"Console software sales realized the greatest percentage gain year-over-year of any category. This month, Fable II captured the top spot selling 790K units across the standard and limited edition SKU's."
"The expanding variety of content available for consumers to play is clearly paying off for the industry. Looking at the top 10 games for the month, half are "M" rated games while the other half are "E" rated games and they span disparate genres. There is something for everyone on this list"
Accessories:
"Accessory sales are down for the month but we should expect this category to pick up again with the anticipated increases in hardware sales for the holidays."
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